Sales Workshop
German X Day
Innovation via Sales
Those who don’t listen to today’s customers will miss out on tomorrow’s groundbreaking innovations and opportunities.
Only those who successfully use sales as a bridge between the firm itself and its customers can drive innovation and progress.
While the focus used to be primarily on hard selling, rational and direct sales methods, interaction, and long-term relationships now define today’s world of sales. Yes, the “customer is king” still applies but the term has taken on a slightly different meaning. Especially in the field of innovation, the customer takes a central role, ranging from problem giver to solver. Through a high interaction rate itself, the customer contributes strongly to the innovation process.
Therefore, developing products and services without considering your customer’s needs and preferences can hinder successful innovation. Additionally, intense competition increases pressure on companies to differentiate. Quite often, the role of the customer is overlooked within the innovation process. It is essential to identify those needs to develop innovative solutions that truly resonate with your target group. Sales staff are in daily contact with clients, a decisive source and success lever for a customer-centric innovation process. It is about to use this valuable source of learning.
What participants can expect:
Innovation via Sales Workshop
- Small group of 20 people
- Explore how to identify clients needs and desires at an early stage through sales activities
- See how to get a high interaction rate with the customer
- Uncover how to use your customer as a source of learning for future innovations
- Learn how to create new innovations truly needed
- Discover how to build a customer-centric innovation process
Join this workshop, if you are…
- Corporate, SME, Startup
- Founder
- Sales Expert
- Innovation Manager
- Curious Local
- Networker
- Investor
- Community Builder
Therefore, developing products and services without considering your customer’s needs and preferences can hinder successful innovation. Additionally, intense competition increases pressure on companies to differentiate. Quite often, the role of the customer is overlooked within the innovation process. It is essential to identify those needs to develop innovative solutions that truly resonate with your target group. Sales staff are in daily contact with clients, a decisive source and success lever for a customer-centric innovation process. It is about to use this valuable source of learning.
