Company profile

ROWE International Trading (Beijing) Co., Ltd.


ROWE has stood for high-quality lubricants since 1995 and now provides a full range of products which is available in more than 80 countries.

  • Chemical Manufacturing

About ROWE International Trading (Beijing) Co., Ltd.


From a small manufacturer to an international group of companies

Since 1995, ROWE stands for innovative, high-quality lubricants “Made in Germany”. The passion for our products pushes our 300+ employees to deliver top performance every day. Because it’s the people working at ROWE who make the company what it is: Their commitment, their know-how and their willingness to challenge the limits of what’s possible create the basis of our success.

ROWE offers a full product-portfolio, manufactured in vertically integrated, audited and sustainable processes. We focus on automotive engine oils and winter chemicals (coolants), and additionally offer lubricants for a wide range of other applications. ROWE products are available in more than 80 countries worldwide, their outstanding properties winning us more fans every day.

For us, performance doesn’t end with products – service, sales, logistics and communication are just as important. As a family business, ROWE values partnerships with customers above everything. We remain agile and adaptable in order to react flexibly to our customers’ requirements in a dynamic market environment. ROWE strives for long-term business relationships based on mutual fairness and respect.