{"id":16342,"date":"2026-04-21T14:23:29","date_gmt":"2026-04-21T14:23:29","guid":{"rendered":"https:\/\/www.germancentre.com\/?post_type=success-story&#038;p=16342"},"modified":"2026-10-13T11:15:48","modified_gmt":"2026-10-13T11:15:48","slug":"zwickroell-se-seit-mehr-als-25-jahren-erfolgreich-in-asien","status":"publish","type":"success-story","link":"https:\/\/www.germancentre.com\/en\/success-stories\/zwickroell-se-more-than-25-years-of-success-in-asia\/","title":{"rendered":"ZwickRoell SE: More Than 25 Years of Success in Asia"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling opener mobile-padding mobile-no-wrap highlights\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-background-color:var(--awb-custom_color_1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"max-width:1539.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one text-white head-1\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Successful in Asia<\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two text-white head-2 max-text\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">The Perfect Match from the Very Beginning<\/h2><\/div><div class=\"fusion-text fusion-text-1 text-white max-text\" style=\"--awb-text-color:var(--awb-custom_color_4);\"><p>Find out why ZwickRoell has chosen the German Centers as partners for its internationalization efforts in this interview with Dr. Jan Stefan Roell.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated floating-gallery\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_4_5 4_5 fusion-flex-column only-one-image\" style=\"--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.4%;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:2.4%;--awb-spacing-left-medium:2.4%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1480\" height=\"1044\" alt=\"ZwickRoell Labor \/ Lab\" title=\"zwickroell-labor\" src=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-labor.png\" class=\"img-responsive wp-image-11790\" srcset=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-labor-200x141.png 200w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-labor-400x282.png 400w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-labor-600x423.png 600w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-labor-800x564.png 800w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-labor-1200x846.png 1200w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-labor.png 1480w\" sizes=\"(max-width: 1023px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling mobile-padding small-width\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:8%;--awb-padding-bottom:2%;--awb-background-color:var(--awb-color1);--awb-background-image:linear-gradient(180deg, var(--awb-color1) 70%,var(--awb-color1) 70%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1539.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated inner-padding-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three head-1\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Founding<\/h3><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-four head-3 head-width-large\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">It&#8217;s that simple: Launch at the German Centre Singapore<\/h4><\/div><div class=\"fusion-text fusion-text-2\"><p>In February 2023, ZwickRoell celebrated its anniversary in Singapore and looked back on 25 years of commitment in Asia. In 1998, Dr. Jan Stefan Roell, owner of ZwickRoell, moved to Singapore with his family to establish and further develop the company\u2019s ASEAN business from there. \u201cThe decision to establish a small company in Singapore was an important step in our internationalization strategy. And in the beginning, you don\u2019t need much: a desk, a lawyer, a tax advisor, a bank \u2014 and most importantly, the opportunity to exchange ideas with others who are in a similar situation but have already been there for a few months or a few years, and with whom you can chat over a Tiger Beer,\u201d says Roell. The decision to set up the office at the German Centre Singapore was a logical next step, because that\u2019s exactly what Roell found there: everything under one roof.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling medium-width\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:4%;--awb-background-color:var(--awb-color1);--awb-background-image:linear-gradient(180deg, var(--awb-color1) 70%,var(--awb-color1) 70%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1539.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-animated inner-padding-column quote-image\" style=\"--awb-bg-image:url(&#039;https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/stefan-roell-zwickroell-1.png&#039;);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/stefan-roell-zwickroell-1.png\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder\" alt=\"Stefan Roell ZwickRoell\" aria-label=\"stefan-roell-zwickroell\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27711%27%20height%3D%27504%27%20viewBox%3D%270%200%20711%20504%27%3E%3Crect%20width%3D%27711%27%20height%3D%27504%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-animated inner-padding-column quote with-bg\" style=\"--awb-bg-color:var(--awb-custom_color_5);--awb-bg-color-hover:var(--awb-custom_color_5);--awb-bg-image:linear-gradient(180deg, var(--awb-custom_color_5) 0%,var(--awb-custom_color_5) 100%);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-margin-bottom:5%;\"><p>The decision to start a small company in Singapore was an important step in our internationalization strategy. And you don\u2019t need much to get started: a desk, a lawyer, a tax advisor, a bank \u2014 and most importantly, the chance to talk with others who are in a similar situation but have already been there for a few months or a few years, and with whom you can catch up over a Tiger Beer.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin autor\" style=\"--awb-margin-bottom:0px;\"><p>Dr. Jan Stefan Roell<br \/>\n<strong>Owner of ZwickRoell<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling mobile-padding small-width\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:8%;--awb-padding-bottom:2%;--awb-background-color:var(--awb-color1);--awb-background-image:linear-gradient(180deg, var(--awb-color1) 70%,var(--awb-color1) 70%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1539.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated inner-padding-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three head-1\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Development<\/h3><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-four head-3 head-width-large\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Simply Flexible: Growth in and with the German Centre<\/h4><\/div><div class=\"fusion-text fusion-text-5\"><p>Over time and as its business grew, ZwickRoell moved to larger spaces within the German Centre several times. \u201cI always had the support of the German Centre management. They took an interest in all the companies in the building and always asked about our needs. We didn\u2019t have a fax machine back then, so we used the one at the German Centre. We needed a larger office, so they made that possible and oversaw the expansion with their technicians. We always felt very comfortable there \u2014 and only left when we felt we needed our own property where we could fully implement our corporate design,\u201d says Roell.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:10%;--awb-margin-bottom:10%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-meilensteine.png\" target=\"_self\" aria-label=\"zwickroell&#8217;s global milestones\"><img decoding=\"async\" width=\"900\" height=\"522\" alt=\"zwickroell&#039;s global milestones\" src=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-global-milestones.png\" class=\"img-responsive wp-image-11368\" srcset=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-global-milestones-200x116.png 200w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-global-milestones-400x232.png 400w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-global-milestones-600x348.png 600w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-global-milestones-800x464.png 800w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-global-milestones.png 900w\" sizes=\"(max-width: 1023px) 100vw, 900px\" \/><\/a><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated inner-padding-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three head-1\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Further Development<\/h3><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-four head-3 head-width-large\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Just Do It: From Singapore to Asia&#8217;s Markets<\/h4><\/div><div class=\"fusion-text fusion-text-6\"><p>Today, ZwickRoell has a regional headquarters in Singapore, where it opened an Xperience Center for Asia Pacific in 2019, featuring a testing laboratory, the ZwickRoell Academy, and a large exhibition area showcasing ZwickRoell products.<\/p>\n<p>\u201cStarting out with the support of a German Center, growing, and then branching out on our own is probably exactly how the co-initiator of the German Centers, Prof. Berthold Leibinger \u2014 CEO of Trumpf and then-president of the VDMA \u2014 envisioned it,\u201d says Roell. \u201cI wrote him a letter back then to thank him for his initiative, from which my company benefited greatly. In fact, he replied because he found two things remarkable: that I thanked him and that the end of the letter didn\u2019t include anything he now had to do.\u201d<\/p>\n<p>From Singapore, ZwickRoell has tapped into additional markets in Asia and is now active through its own subsidiaries and partners in Malaysia, Vietnam, India, South Korea, China, and Japan, as well as through partners in other countries.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling medium-width\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-bottom:2%;--awb-background-color:var(--awb-color1);--awb-background-image:linear-gradient(180deg, var(--awb-color1) 90%,var(--awb-color1) 90%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1539.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated info-box\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three head-1\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Factors for Success<\/h3><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-five head-3\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Drive Solutions and Engage Partners<\/h5><\/div><div class=\"fusion-text fusion-text-7\"><p>ZwickRoell\u2019s successful international expansion is primarily due to two factors: first, excellent communication between the parent company and the foreign subsidiary, and second, partners who understand what companies need when operating abroad.<\/p>\n<p>\u201cI didn\u2019t go to Singapore as a salaried managing director, but as the owner of the company. The parent company in Ulm couldn\u2019t simply ignore my problems; it had to address them,\u201d says Roell. \u201cThat helped us as a company to take the right approach to internationalization and develop a good understanding of the needs of local customers.\u201d<\/p>\n<p>Roell illustrates just how important this dialogue between the parent company and its foreign subsidiaries is with an example: \u201cWe were tasked with identifying replacement parts for machines we had sold to our Asian customers. However, we didn\u2019t have the machine drawings on site. The parent company\u2019s initial suggestion \u2014 to send the drawings back and forth \u2014 didn\u2019t strike me as a smart solution. So they came up with a system that makes the drawings available \u2014 not only to me in Singapore, but also to the other locations worldwide.\u201d<\/p>\n<p>Partners like the German Centre are important because they help mitigate risks by contributing their experience, expertise, and reliable networks. \u201cIn Singapore, we also established contact with the EDB \u2014 the Economic Development Board \u2014 very early on,\u201d says Roell. \u201cThey provided us with excellent support during the startup and growth phases. That\u2019s because they understand that when companies in Singapore thrive, the city-state thrives as well.\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling mobile-padding small-width\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-background-color:var(--awb-color1);--awb-background-image:linear-gradient(180deg, var(--awb-color1) 90%,var(--awb-color1) 90%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1539.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:40px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-four head-6\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Whenever there was a German Center, ZwickRoell also entered a foreign market through a German Center. This was the case in Indonesia, India, and Mexico. <a href=\"https:\/\/www.germancentre.com\/en\/clients\/zwickroell\/\">ZwickRoell<\/a> is still based at the German Center Mexico today.<\/h4><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p>\u201cOur most important growth markets are in North America \u2014 that is, the U.S., Canada, and Mexico \u2014 followed by China. We\u2019re somewhat concerned about political developments there, but it\u2019s a huge market and, above all, a savvy one. And then, of course, there\u2019s the ASEAN region. Taken together, all these countries represent a large market, and we see a lot of growth potential,\u201d says Roell. If he could choose where else a German Center should be located, it would be in Nigeria, for example. \u201cIn Africa, we have a few opportunistic business ventures, but it\u2019s not enough to support our employees. If, for example, there were a German Center in Nigeria and we could rely on good infrastructure that makes things easier for us, that would be very interesting for us,\u201d says Roell.<\/p>\n<\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p>In fact, the internet, digitalization, and networks make it much easier today to access information and start a business abroad. \u201cI had ChatGPT write the speech for our 25th-anniversary celebration in Singapore. I entered six keywords, and the result was quite impressive \u2014 it worked perfectly for this purpose. But the German Centre has one unbeatable advantage: As a CEO, you can go there and learn from others. That\u2019s just great.\u201d Despite all the digitalization, personal contact on the ground remains indispensable.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling medium-width\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-bottom:2%;--awb-background-color:var(--awb-color1);--awb-background-image:linear-gradient(180deg, var(--awb-color1) 90%,var(--awb-color1) 90%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1539.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated info-box\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three head-1\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Global Innovations<\/h3><\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-five head-3\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">About Zwick Roell<\/h5><\/div><div class=\"fusion-text fusion-text-10\"><p>ZwickRoell, based in Ulm, is today a global leader in innovation in materials testing. With more than 1,800 employees \u2014 about 45% of whom are based abroad \u2014 the company has a presence in more than 50 countries through production facilities, branches, and partners. Its customers come from more than 20 industries, which perform over 85 million tests annually on metals, plastics, paper, construction materials, textiles, and many other materials using ZwickRoell machines. With total group revenue of 288 million EUR in 2022, the company is a classic example of a German medium-sized enterprise; approximately 70% of this revenue is generated abroad \u2014 and this will continue to be the key driver of growth in the future.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.zwickroell.com\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Visit the ZwickRoell website<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling mobile-padding max-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-background-image:linear-gradient(180deg, var(--awb-color1) 30%,var(--awb-color1) 30%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1539.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-five head-1\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">Related Articles<\/h5><\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-six head-2\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h6 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">News from the German Centers around the world<\/h6><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:2em;width:100%;\"><\/div><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-grid-wrapper fusion-blog-no preview-posts\" style=\"margin-right:0px;margin-left:0px;--awb-title-font-size:var(--awb-typography2-font-size);--awb-title-line-height:var(--awb-typography2-line-height);--awb-title-letter-spacing:var(--awb-typography2-letter-spacing);--awb-title-text-transform:var(--awb-typography2-text-transform);--awb-title-font-family:var(--awb-typography2-font-family);--awb-title-font-weight:var(--awb-typography2-font-weight);--awb-title-font-style:var(--awb-typography2-font-style);--grid_separator_color:rgba(255,255,255,0);\"><style type=\"text\/css\">.fusion-blog-shortcode-1 .fusion-blog-layout-grid .fusion-post-grid{padding:30px;}.fusion-blog-shortcode-1 .fusion-posts-container{margin-left: -30px !important; margin-right:-30px !important;}<\/style><div class=\"fusion-posts-container fusion-posts-container-no fusion-blog-layout-grid fusion-blog-layout-grid-2 isotope fusion-blog-equal-heights\" data-pages=\"24\" data-grid-col-space=\"60\" style=\"margin: -30px -30px 0;min-height:500px;\"><article id=\"blog-1-post-9763\" class=\"fusion-post-grid post-9763 post type-post status-publish format-standard has-post-thumbnail hentry category-peopleinournetwork-en tag-mexico-en\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:var(--awb-color1);border:1px solid var(--awb-color1);border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:var(--awb-color1);\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.germancentre.com\/en\/interview-edwin-schuh-emerging-markets\/\" aria-label=\"Have you met Edwin Schuh?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"740\" height=\"522\" src=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/06\/edwin-schuh-gtai-740x522-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Edwin Schuh is GTAI expert for doing business in Mexico and other emerging countries\" srcset=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/06\/edwin-schuh-gtai-740x522-1-200x141.jpg 200w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/06\/edwin-schuh-gtai-740x522-1-400x282.jpg 400w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/06\/edwin-schuh-gtai-740x522-1-600x423.jpg 600w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/06\/edwin-schuh-gtai-740x522-1.jpg 740w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 710px, (min-width: 640px) 717px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h3 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.germancentre.com\/en\/interview-edwin-schuh-emerging-markets\/\">Have you met Edwin Schuh?<\/a><\/h3><p class=\"fusion-single-line-meta\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.germancentre.com\/en\/author\/ute-papadopoulos\/\" rel=\"author\">Ute Papadopoulos<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2023-11-22T10:25:30+00:00<\/span><a href=\"https:\/\/www.germancentre.com\/en\/peopleinournetwork-en\/\" rel=\"category tag\">#peopleinournetwork<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-none\"><\/div><div class=\"fusion-post-content-container\"><p>Edwin Schuh knows Latin America quite well. He shared some insights with us on doing business in Mexico and other emerging countries.<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.germancentre.com\/en\/interview-edwin-schuh-emerging-markets\/\" aria-label=\"More on Have you met Edwin Schuh?\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-10131\" class=\"fusion-post-grid post-10131 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en tag-stuttgart-en\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:var(--awb-color1);border:1px solid var(--awb-color1);border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:var(--awb-color1);\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.germancentre.com\/en\/news\/website-relaunch\/\" aria-label=\"German Centres Worldwide launch new website\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"740\" height=\"522\" src=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/07\/new-website-740px-1.png\" class=\"attachment-full size-full wp-post-image\" alt=\"www.germancentre.com Website relaunch\" srcset=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/07\/new-website-740px-1-200x141.png 200w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/07\/new-website-740px-1-400x282.png 400w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/07\/new-website-740px-1-600x423.png 600w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/07\/new-website-740px-1.png 740w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 710px, (min-width: 640px) 717px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h3 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.germancentre.com\/en\/news\/website-relaunch\/\">German Centres Worldwide launch new website<\/a><\/h3><p class=\"fusion-single-line-meta\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.germancentre.com\/en\/author\/ute-papadopoulos\/\" rel=\"author\">Ute Papadopoulos<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2023-07-12T13:17:13+00:00<\/span><a href=\"https:\/\/www.germancentre.com\/en\/blog-en\/\" rel=\"category tag\">Blog<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-none\"><\/div><div class=\"fusion-post-content-container\"><p>A modern look and feel, responsive navigation and lots of new content, such as success stories, a blog and more than 100 customer profiles - our recently relaunched website is more than a facelift. <\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.germancentre.com\/en\/news\/website-relaunch\/\" aria-label=\"More on German Centres Worldwide launch new website\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1998, ZwickRoell chose the German Centre Singapore as its starting point for entering the Asian market. 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