Therefore, developing products and services without considering your customer’s needs and preferences can hinder successful innovation. Additionally, intense competition increases pressure on companies to differentiate. Quite often, the role of the customer is overlooked within the innovation process. It is essential to identify those needs to develop innovative solutions that truly resonate with your target group. Sales staff are in daily contact with clients, a decisive source and success lever for a customer-centric innovation process. It is about to use this valuable source of learning.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"
Your most unhappy customers are your greatest source of learning. Understand the role of your customer within the innovation process.<\/p>\n","protected":false},"author":2,"featured_media":11555,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[142],"tags":[122],"class_list":["post-11550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past-events-en","tag-singapore-en"],"acf":[],"yoast_head":"\n
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