{"id":11404,"date":"2023-10-06T12:22:12","date_gmt":"2023-10-06T12:22:12","guid":{"rendered":"https:\/\/www.germancentre.com\/faq-items\/zwickroell-se-seit-25-jahren-erfolgreich-in-asien\/"},"modified":"2025-10-10T09:49:56","modified_gmt":"2025-10-10T09:49:56","slug":"zwickroell-se-seit-25-jahren-erfolgreich-in-asien","status":"publish","type":"avada_faq","link":"https:\/\/www.germancentre.com\/en\/success-stories\/zwickroellmore-than-25-years-of-success-in-asia\/","title":{"rendered":"ZwickRoell SE: More than 25 years of success in Asia"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling opener mobile-padding mobile-no-wrap highlights\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-background-color:var(--awb-custom_color_1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"max-width:1539.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one text-white head-1\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Success in Asia<\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two text-white head-2 max-text\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">The perfect match from the very beginning<\/h2><\/div><div class=\"fusion-text fusion-text-1 text-white max-text\" style=\"--awb-text-color:var(--awb-custom_color_4);\"><p>Find out why ZwickRoell chooses the German Centres as its internationalisation partner in this interview with Dr Jan Stefan Roell.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated floating-gallery\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_4_5 4_5 fusion-flex-column only-one-image\" style=\"--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.4%;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:2.4%;--awb-spacing-left-medium:2.4%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1480\" height=\"1044\" alt=\"ZwickRoell&#039;s testing laboratory for static materials testing\" title=\"ZwickRoell&#8217;s testing laboratory for static materials testing\" src=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-labor-1.png\" class=\"img-responsive wp-image-11800\" srcset=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-labor-1-200x141.png 200w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-labor-1-400x282.png 400w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-labor-1-600x423.png 600w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-labor-1-800x564.png 800w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-labor-1-1200x846.png 1200w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-labor-1.png 1480w\" sizes=\"(max-width: 1023px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling mobile-padding small-width\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:8%;--awb-padding-bottom:2%;--awb-background-color:var(--awb-color1);--awb-background-image:linear-gradient(180deg, var(--awb-color1) 70%,var(--awb-color1) 70%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1539.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated inner-padding-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three head-1\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Foundation<\/h3><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-four head-3 head-width-large\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Simply easy: The beginning with German Centre Singapore<\/h4><\/div><div class=\"fusion-text fusion-text-2\"><p>In February 2023, ZwickRoell celebrated its anniversary in Singapore and looked back on 25 years of commitment in Asia. In 1998, Dr Jan Stefan Roell, owner of ZwickRoell, moved to Singapore with his family to establish and develop the ASEAN business from there. &#8220;The decision to set up a small company in Singapore was an important step in our internationalisation strategy. And in the beginning you don&#8217;t need much: a desk, a lawyer, an accountant, a bank &#8211; and the most important thing: the exchange with others who are in a similar situation but have been there for a few months or a few years and with whom you can exchange ideas over a Tiger Beer,&#8221; says Roell. The decision to set up the office in the German Centre Singapore was then a logical conclusion, because here Roell found exactly that: everything under one roof.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling medium-width\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:4%;--awb-background-color:var(--awb-color1);--awb-background-image:linear-gradient(180deg, var(--awb-color1) 70%,var(--awb-color1) 70%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1539.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-animated inner-padding-column quote-image\" style=\"--awb-bg-image:url(&#039;https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/stefan-roell-zwickroell-1.png&#039;);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/stefan-roell-zwickroell-1.png\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder\" alt=\"Stefan Roell ZwickRoell\" aria-label=\"stefan-roell-zwickroell\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27711%27%20height%3D%27504%27%20viewBox%3D%270%200%20711%20504%27%3E%3Crect%20width%3D%27711%27%20height%3D%27504%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-animated inner-padding-column quote with-bg\" style=\"--awb-bg-color:var(--awb-custom_color_5);--awb-bg-color-hover:var(--awb-custom_color_5);--awb-bg-image:linear-gradient(180deg, var(--awb-custom_color_5) 0%,var(--awb-custom_color_5) 100%);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-margin-bottom:5%;\"><p>The decision to set up a small company in Singapore was an important step in our internationalisation strategy. And at the beginning you don&#8217;t need much: a desk, a lawyer, a tax advisor, a bank &#8211; and the most important thing: the exchange with others who are in a similar situation but have been there for a few months or a few years and with whom you can exchange ideas over a beer.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin autor\" style=\"--awb-margin-bottom:0px;\"><p>Dr. Jan Stefan Roell<br \/>\n<strong>Owner of ZwickRoell<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling mobile-padding small-width\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:8%;--awb-padding-bottom:2%;--awb-background-color:var(--awb-color1);--awb-background-image:linear-gradient(180deg, var(--awb-color1) 70%,var(--awb-color1) 70%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1539.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated inner-padding-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three head-1\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Expansion<\/h3><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-four head-3 head-width-large\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Simply flexible: Growth in and with the German Centre<\/h4><\/div><div class=\"fusion-text fusion-text-5\"><p>Over time and as its business has grown, ZwickRoell has moved several times to larger spaces in the German Centre. &#8220;I always had the support of the German Centre management. They took an interest in all the businesses in the building and always asked about our needs. We didn&#8217;t have a fax machine at the time, so we used the one from the German Centre. We needed a bigger office, so they made it possible and accompanied the expansion with their technicians. We always felt very comfortable there &#8211; and only left when we felt we needed our own property where we could implement our corporate design 100%,&#8221; says Roell.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-top:10%;--awb-margin-bottom:10%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-meilensteine.png\" target=\"_self\" aria-label=\"zwickroell&#8217;s global milestones\"><img decoding=\"async\" width=\"900\" height=\"522\" alt=\"zwickroell&#039;s global milestones\" src=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-global-milestones.png\" class=\"img-responsive wp-image-11368\" srcset=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-global-milestones-200x116.png 200w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-global-milestones-400x232.png 400w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-global-milestones-600x348.png 600w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-global-milestones-800x464.png 800w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/10\/zwickroell-global-milestones.png 900w\" sizes=\"(max-width: 1023px) 100vw, 900px\" \/><\/a><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated inner-padding-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three head-1\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Further development<\/h3><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-four head-3 head-width-large\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Simply doing it: From Singapore into Asias markets<\/h4><\/div><div class=\"fusion-text fusion-text-6\"><p>Today, ZwickRoell is represented with its regional headquarters in Singapore. In 2019, the ZwickRoell Xperience Centre for Asia Pacific opened. It comes with a test laboratory, the ZwickRoell Academy and a large exhibition area.<\/p>\n<p>&#8220;Starting with the support of a German Centre, growing and then moving out is probably exactly how the co-initiator of the German Centres, Prof. Berthold Leibinger, head of Trumpf and president of the <a href=\"https:\/\/www.germancentre.com\/en\/partners\/\">VDMA<\/a> at the time, had imagined it,&#8221; Roell says. &#8220;I wrote a letter and thanked him for his initiative, from which I benefited greatly for my company. In fact, he replied because he found two things remarkable: That I thanked him and that at the end of the letter it didn&#8217;t say anything that he must now do.&#8221;<\/p>\n<p>From Singapore, ZwickRoell has moved into other markets in Asia and today has its own companies\/representatives in Malaysia, Vietnam, India, South Korea, China and Japan, as well as partners in other countries.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling medium-width\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-bottom:2%;--awb-background-color:var(--awb-color1);--awb-background-image:linear-gradient(180deg, var(--awb-color1) 90%,var(--awb-color1) 90%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1539.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated info-box\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three head-1\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Keys to success<\/h3><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-five head-3\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Driving solutions and collaborating with partners<\/h5><\/div><div class=\"fusion-text fusion-text-7\"><p>The fact that ZwickRoell has been able to internationalise successfully is mainly due to two factors: firstly, an excellent understanding between the head office and the foreign company, and secondly, partners who understand what companies abroad need.<\/p>\n<p>&#8220;I went to Singapore not as an employed managing director, but as the owner of the company. So the head office in Ulm could not simply ignore my problems, but had to deal with them,&#8221; says Roell. &#8220;This helped us as a company to go international in the right way and to develop a good understanding of the needs of local customers.<\/p>\n<p>Roell uses an example to illustrate the importance of this discussion between head office and the foreign units: &#8220;We needed to identify spare parts for machines we were selling to our Asian customers. But we did not have the drawings of the machines on site. The first suggestion from head office was to send the drawings back and forth, but I did not think that was an intelligent solution. So a system was found to make the drawings available &#8211; to me in Singapore, but also to the other locations around the world.<\/p>\n<p>Partners such as the German Centre are important because they take risks by contributing their experience, their know-how and their reliable networks. &#8220;In Singapore, we also had contact with the EDB, the Economic Development Board, very early on,&#8221; says Roell. &#8220;They gave us excellent support in the start-up and growth phase. They understood that if the companies in Singapore are doing well, then the city-state is doing well.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling mobile-padding small-width\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-background-color:var(--awb-color1);--awb-background-image:linear-gradient(180deg, var(--awb-color1) 90%,var(--awb-color1) 90%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1539.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:40px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-four head-6\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Wherever a German Centre existed, ZwickRoell entered a foreign market with a German Centre. This was the case in Indonesia, India and Mexico. The German Centre in Mexico is still home to <a href=\"https:\/\/www.germancentre.com\/en\/clients\/zwickroell\/\">ZwickRoell<\/a> today.<\/h4><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p>&#8220;North America, the US, Canada and Mexico, are the most important growth markets for us. Then China. It is a huge market and above all a smart market, although we are a bit concerned about the political developments. And then of course the ASEAN region. Taken together, this is a huge market and we see a lot of potential to grow,&#8221; says Roell. If he could choose where there should be another German Centre, it would be in Nigeria, for example. &#8220;We have some opportunistic deals in Africa, but that is not enough to feed our employees. If there were a German Centre in Nigeria, for example, and we could make use of a good infrastructure that would make things easier for us, that would be very interesting for us,&#8221; says Roell.<\/p>\n<\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p>In fact, it is now much easier to get information and start a business abroad thanks to the internet, digitalisation and networks. &#8220;For our 25th anniversary celebration in Singapore, I had the speech written by ChatGPT. I typed in six keywords and the result was quite impressive and suitable for this purpose.<\/p>\n<p>But the German Centre has an unbeatable advantage: you can go there as a CEO and learn from others. That&#8217;s just great. Despite all the digitalisation, face-to-face contact is indispensable.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling medium-width\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-bottom:2%;--awb-background-color:var(--awb-color1);--awb-background-image:linear-gradient(180deg, var(--awb-color1) 90%,var(--awb-color1) 90%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1539.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated info-box\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three head-1\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Worldwide innovations<\/h3><\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-five head-3\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">About Zwick Roell<\/h5><\/div><div class=\"fusion-text fusion-text-10\"><p>Today, ZwickRoell, based in Ulm, Germany, is the global innovation leader in materials testing. With over 1,800 employees, around 45% of whom work outside Germany, the company is represented in more than 50 countries with production facilities, subsidiaries and partners. Customers from more than 20 industries use ZwickRoell machines to perform more than 85 million tests per year on metals, plastics, paper, construction materials, textiles and many other materials. With total group sales of EUR 288 million in 2022, the company is one of the classic German medium-sized enterprises, with around 70% of its sales generated abroad &#8211; and this will continue to be the driving force in the future.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.zwickroell.com\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">To ZwickRoell website<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling mobile-padding max-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-background-image:linear-gradient(180deg, var(--awb-color1) 30%,var(--awb-color1) 30%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1539.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-five head-1\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">Similar articles<\/h5><\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-six head-2\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h6 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">News from German Centres worldwide<\/h6><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:2em;width:100%;\"><\/div><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-grid-wrapper fusion-blog-no preview-posts\" style=\"margin-right:0px;margin-left:0px;--awb-title-font-size:var(--awb-typography2-font-size);--awb-title-line-height:var(--awb-typography2-line-height);--awb-title-letter-spacing:var(--awb-typography2-letter-spacing);--awb-title-text-transform:var(--awb-typography2-text-transform);--awb-title-font-family:var(--awb-typography2-font-family);--awb-title-font-weight:var(--awb-typography2-font-weight);--awb-title-font-style:var(--awb-typography2-font-style);--grid_separator_color:rgba(255,255,255,0);\"><style type=\"text\/css\">.fusion-blog-shortcode-1 .fusion-blog-layout-grid .fusion-post-grid{padding:30px;}.fusion-blog-shortcode-1 .fusion-posts-container{margin-left: -30px !important; margin-right:-30px !important;}<\/style><div class=\"fusion-posts-container fusion-posts-container-no fusion-blog-layout-grid fusion-blog-layout-grid-2 isotope fusion-blog-equal-heights\" data-pages=\"21\" data-grid-col-space=\"60\" style=\"margin: -30px -30px 0;min-height:500px;\"><article id=\"blog-1-post-10407\" class=\"fusion-post-grid post-10407 post type-post status-publish format-standard has-post-thumbnail hentry category-peopleinournetwork-en tag-stuttgart-en\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:var(--awb-color1);border:1px solid var(--awb-color1);border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:var(--awb-color1);\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.germancentre.com\/en\/interview-niro-chandran-dual-studies\/\" aria-label=\"Have you met Nirojan Chandran?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"740\" height=\"522\" src=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/06\/nirojan-chandran-740x522-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Niro Chandra about his dual studies programme\" srcset=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/06\/nirojan-chandran-740x522-1-200x141.jpg 200w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/06\/nirojan-chandran-740x522-1-400x282.jpg 400w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/06\/nirojan-chandran-740x522-1-600x423.jpg 600w, https:\/\/www.germancentre.com\/wp-content\/uploads\/2023\/06\/nirojan-chandran-740x522-1.jpg 740w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 710px, (min-width: 640px) 717px, \" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h3 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.germancentre.com\/en\/interview-niro-chandran-dual-studies\/\">Have you met Nirojan Chandran?<\/a><\/h3><p class=\"fusion-single-line-meta\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.germancentre.com\/en\/author\/ute-papadopoulos\/\" title=\"Posts by Ute Papadopoulos\" rel=\"author\">Ute Papadopoulos<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2023-07-17T09:11:54+00:00<\/span><a href=\"https:\/\/www.germancentre.com\/en\/peopleinournetwork-en\/\" rel=\"category tag\">#peopleinournetwork<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-none\"><\/div><div class=\"fusion-post-content-container\"><p>An interview with Nirojan Chandran, who did his dual studies program with a practical component at LBBW and the German Centres.<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.germancentre.com\/en\/interview-niro-chandran-dual-studies\/\" aria-label=\"More on Have you met Nirojan Chandran?\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-13467\" class=\"fusion-post-grid post-13467 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en tag-stuttgart-en\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:var(--awb-color1);border:1px solid var(--awb-color1);border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:var(--awb-color1);\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.germancentre.com\/en\/news\/the-new-german-centre-logo\/\" aria-label=\"The new German Centre logo\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"288\" height=\"288\" src=\"https:\/\/www.germancentre.com\/wp-content\/uploads\/2024\/05\/german-centre-coworking-and-office-space.svg\" class=\"attachment-full size-full wp-post-image\" alt=\"German Centre Coworking and Office Space\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h3 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.germancentre.com\/en\/news\/the-new-german-centre-logo\/\">The new German Centre logo<\/a><\/h3><p class=\"fusion-single-line-meta\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.germancentre.com\/en\/author\/ute-papadopoulos\/\" title=\"Posts by Ute Papadopoulos\" rel=\"author\">Ute Papadopoulos<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2024-05-16T12:24:46+00:00<\/span><a href=\"https:\/\/www.germancentre.com\/en\/blog-en\/\" rel=\"category tag\">Blog<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-none\"><\/div><div class=\"fusion-post-content-container\"><p>We match. You grow. Now it's out: Our joint German  [...]<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.germancentre.com\/en\/news\/the-new-german-centre-logo\/\" aria-label=\"More on The new German Centre logo\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than 25 years ago, ZwickRoell chose German Centre Singapore as their base to enter the Asian market. Today they are a worldwide innovation leader in materials testing.<\/p>\n","protected":false},"author":2,"featured_media":11794,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"faq_category":[141,118],"class_list":["post-11404","avada_faq","type-avada_faq","status-publish","format-standard","has-post-thumbnail","hentry","faq_category-mexico-en","faq_category-singapur-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZwickRoell SE: More than 25 years of success in Asia - German Centres<\/title>\n<meta name=\"description\" content=\"More than 25 years ago, ZwickRoell chose German Centre Singapore as their base to enter the Asian market. 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