Have you met Marcos Wunder?
From time to time, we interview people of the German Centre network. We want to learn who they are – and drill down on their dedication and commitment towards the German Centres.
After graduating in Electrical Engineering from the Federal University of Rio de Janeiro, Marcos Wunder received a scholarship for a research stay at the Department of Electrical Engineering of the University of Kaiserslautern, Germany. Five years later, he returned to Brazil and worked as a project manager for process automation at Bayer AG, Haver and Motorola. Back in Germany, he started working for WIPOTEC Ltd. as a machine project manager in 2010. Due to his technical expertise and language skills, he started in 2012 as International Sales Manager for Latin America and part of Asia.
In 2021, he participated in the creation of WIPOTEC Mexico and since October 2021 he is active as the Managing Director of this new subsidiary of WIPOTEC Ltd.
Hello Marcos, thank you for taking the time to talk to us today. Tell me: how did it come about that you became Managing Director of Wipotec Mexico?
I'm German-Brazilian, I was born in Rio de Janeiro. I am a qualified electrical engineer. I have been with Wipotec for more than 12 years. In the beginning I was responsible for mechanical engineering projects as a project manager. Ten years ago, the momentum came in the South American mechanical engineering market and I was offered the position of Sales Manager South America. Of course, I agreed immediately! Then, after having gained ten years of sales experience with Wipotec's high-tech solutions and the Latin American and partly also Asian industrial market, the management invited me to help found Wipotec Mexico and to lead the company from January 2022.
What is Wipotec Mexico's corporate focus at the moment?
Compared to other Latin American countries, Mexico has a highly industrialized and export-oriented economy. We therefore see particularly great potential in the food sector and the pharmaceutical industry, and we are also active in the areas of logistics, chemicals and building materials. In Mexico, as in the other countries where we run subsidiaries, we have strong competition in the local market. And our competitors in Mexico have been in this market longer than us. Nevertheless, we have already sold over 300 machines and now, after establishing Wipotec Mexico, we are aiming for a higher market share, as we are convinced that we can offer better solutions for our customers in the Mexican industry.
What current issues is Wipotec Mexico dealing with?
In addition to the continuous development of our machines and highly individual solutions, we are very involved in social and environmentally friendly projects. At our only production site in Kaiserslautern, we obtain electricity to a large extent from renewable energies such as geothermal and solar technology and are striving to become completely self-sufficient in the foreseeable future.
Another example: In 2014, we opened our own day-care center and fitness center on our company premises. In addition, we at Wipotec fully support the global ban on slavery and forced labour, which is also a priority for business development in Mexico. All of this is part of corporate social responsibility at Wipotec, which we take very seriously.
Wipotec founded the branch in Mexico in 2021. As you just mentioned, you took over the management in January 2022 - What was your experience?
Surprisingly, the incorporation process ran quickly and smoothly here in Mexico: we initiated it in June 21 and the company was officially registered by mid-September. After that we had to overcome some institutional hurdles and have a lot of patience to work with the highly bureaucratic Mexican system, for example with import permits, registration or accounting matters. I was in Mexico for 4 weeks from the end of October to mid-December to take over the office in the German Centre and to initiate the registrations. By the end of July 2022 we will not have cleared all the hurdles. It will take a while, but we will definitely make it!
Wipotec not only has a showroom and an office in German Centre Mexico, but also a branch in German Centre Singapore, whose opening in 2020 you also accompanied. What do you particularly appreciate about the German Centre concept?
German Centre Singapore gave us a lot of support in founding and entering the market. That is why the decision to use the services of the German Centre again for the Mexico location was an obvious one. We received a very warm welcome at the German Centre. It was set up as agreed and I had all the freedom to design it myself. At the German Centre everything is just right. All of the staff are incredibly friendly and helpful. The manager, her staff, the security and cleaning staff work carefully in harmony to ensure that the daily routine always runs smoothly.
I can also say that I feel very comfortable in the building of the German Centre Mexico, because I think everything fits here.
Do you have a favorite place in Mexico that you would like to share with us?
It is a fascinating country, geographically diverse and privileged: two very long coastlines on the Pacific and the Atlantic. Two places are particularly close to my heart: The first place is Teotihuacán, home of the Pyramids of the Sun and the Moon, fascinating structures! To this day it is not known exactly when the city was built, the area was already permanently inhabited in the 6th century BC and was the largest city on the American continent. The 2nd place is Acapulco, a beautiful city in the Southwest Pacific, which partly reminds me of Rio de Janeiro because it is situated between the coast and the mountains. Many beautiful beaches and a dynamic nightlife let everyone feel the true warmth of Mexico.